Lauren LaCross is a senior research analyst at What to Expect. She has experience conducting quantitative and qualitative market research and data analysis in the pregnancy and parenting space.
LaCross lives in Michigan and is a mom to one independent toddler that keeps her on her toes. She enjoys playing hockey, cooking and listening to music.
Experience
LaCross has spent nearly a decade synthesizing data to make insights actionable for pregnancy and parenting brands, marketers and institutions. LaCross's most notable work has been featured in JMIR Pediatric & Parenting and BMC Pregnancy and Childbirth.
Education
LaCross holds a bachelor's degree in psychology from the University of Michigan, and an MBA in business marketing from the University of Colorado Leeds School of Business.
