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It’s rare to see me out of my Lululemon Aligns, but I’ve been slowly starting to add some other items to my postpartum uniform. And Target’s new collaboration with renowned designer Diane Von Furstenberg is making that task a little easier. The collection features many nursing-friendly dresses, tops and jumpsuits — and all $50 or less — but it’s the Ginkgo Cherry Tomato Midi Wrap Dress that immediately caught my attention.
People have already swarmed the reviews section to rave about the dress’s comfortable fit, elevated design and high-quality, sweater-like fabric. There has even been buzz that the Target version has a similar material and quality to DVF’s original $400 wrap dresses. One postpartum mom also added details about its versatility and flattering fit.
"Absolutely love this wrap dress,” wrote one mom. “Perfect for that brunch meet up or laid back lunch meeting. I’m 5’1 and felt it complimented my petite postpartum frame. I wish I could get more during this limited availability. The color and patterns is so vibrant."
Von Furstenberg is credited for introducing the world to the wrap dress back in the 1970s, and there’s even one on display at The Metropolitan Museum of Art right now. Since then, the silhouette has become a staple, particularly for moms like me who are nursing.
This dress was made in a wide size range, too, from XXS to 4X. But it’s selling out fast, and most sizes are already gone. It’s unclear when a restock will happen, if at all, so it’s best to hop onto the Target x DVF wagon as soon as you can.
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